With more than 30 years experience as a professional artist and designer means I was designing before computerized graphics, email, and world wide web became available. From my exposure to many art mediums, I came to see that even the printed page with nothing but type needed thoughtful design to communicate to the viewer.
From paint, lithography, sculpture, jewelry to graphic art, I have applied my design ideas using the traditional theories of color, contrast, spatial relations, and perspective to communicate the desired message to the desired audience.
Frances Sayre
“Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.”
― Edward R. Tufte, The Visual Display of Quantitative Information
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